desi

Abstract notions of form and beauty find in Jewelry their finest expression.

Jewelry has always brought sheer aesthetic pleasure and mystical fascination to me .
My first reminiscence of jewelry would be of my Grandfather, a passionate diamantaire showing us beautifully cut loose diamonds and color stones- ; a nostalgic imagery imbedded in my memory.
Jewelry brings out the emotional responses and associations of the viewer, it is more beyond than just the tangible aspects.

Journey of a creator

An envision to create jewelry that leaves the adorner with a feeling of elation.

NIAJ is indicative my life path number 7 in numerology and also an anagram of surname Jain.
NIAJ is about the journey of a young girl mischievously trying on her grandfather’s curated jewels metamorphosing to a women realising her dream about changing art of adornment through the regal finery of her creations.
Hailing from a family of Jewellers , there was always a natural inclination to explore and learn about the Jewelry Trade .It provided me an avenue to channelize my creative instinct and imagination.
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Workmanship

Our jewellery is also of highest quality and workmanship with delicate intricacies wherein each creation is a unique illustration .We aim to constantly innovate and bring new design perspective aligning to the dynamic Jewellery Industry.