Creativity Needs Courage
Jewelry is a kind of wearable art
About the founder
Niaj is the brainchild of Shradha , who is a 4th generation jeweller and diamantaire .She is a masters graduate from National Institute of Fashion Technology, wherein she learned about the fashion business and marketing.
Our founder has studied about the history of jewellery and manual design at Indian Institute of Gems and Jewellery , New Delhi and is also well equipped with digital design softwares like CAD and procreate.
Apart from Creating jewels , she also has keen interest in provenance and heritage jewels which reflects in our design ideology.
"Self-expression & creative stimulation are at the core values of our design language"
SHRADHA JAIN
(Founder & Creative Head)
Philosophy and legacy
Niaj has given me the opportunity to explore different schools of art and its influence on the civilisation which defines, shapes & guides our aesthetic sensibilities.
We embibe a culture of courage through liberation of creative expression of my work .
Craftsmanship
Masterful design is transformative as exceptional stones are vividly reimagined as jewels of distinction.| We use a spectrum of colours with the Lastest technology in manufacturing our pieces .
Our designs reflect an appreciation for the history and an acknowledgement of present trends .
Here at Niaj, we envision that Each jewelry piece designed becomes a part of the wearer’s identity.
Each piece is handcrafted and made by our team of highly skilled artisans and karigars .
Niaj currently has an office in Bengali market New Delhi , Mumbai and New York .
Envision to make modern heirloom pieces that can be passed down generations and also be enjoyed. We create Optimistic designs which elevates the mood of the wearer ..
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