Creativity Needs Courage

Jewelry is a kind of wearable art

About the founder 

Niaj is the brainchild of Shradha , who is a 4th generation jeweller and diamantaire .She is a masters graduate from National Institute of Fashion Technology,  wherein she learned about the fashion business and marketing.

Our founder has studied about the history of jewellery and manual design at Indian Institute of Gems and Jewellery , New Delhi and  is   also well equipped with digital design softwares like CAD and procreate. 

Apart from Creating jewels , she also has keen interest in provenance and heritage jewels which reflects in our design ideology. 

"Self-expression & creative stimulation are at the core values of our design language"

(Founder & Creative Head)

Niaj currently has a s Retail store in Connaught Place New Delhi and offices in New Delhi ,  Mumbai and New York .

.Envision to make modern heirloom pieces that can be passed down generations and also be enjoyed. We create Optimistic designs which elevates the mood of the wearer ..